The Specialist
You're a Specialist if you know something deeply — and other people will pay you to teach them, coach them, or share what you know.
Specialists are the most common online business right now, and the most misunderstood. You don't need a PhD. You don't need to be famous. You just need to be ahead of the people you're helping.
If you've gone through something — learned a skill, fixed a problem — and you can explain how, that's a Specialist business.
Specialists win by going narrow. The catch: you need a small audience first. Even 500 right-fit people is enough.
Signs you're a Specialist
- ✓You've gone deep on something specific.
- ✓Friends and family come to you for advice on this thing.
- ✓You enjoy explaining things to people who don't understand yet.
- ✓You've solved a problem in your own life others struggle with.
- ✓You'd rather go deep on one topic than dabble in many.
Real examples
- →Ali Abdaal was a doctor who started teaching productivity. Now makes millions a year.
- →Justin Welsh spent 20 years in sales. Now makes $5K+/month teaching solopreneurs.
- →Sahil Bloom worked in finance, started writing about it, now runs a media business.
Business models that fit you
Digital products
Courses, PDFs, templates. Make once, sell forever.
Coaching or consulting
$250–$600 per session, or $500–$2,500 per project.
Paid newsletter or community
$5–$30/month per subscriber.
Group programs
8-week cohorts at $500 × 20 students = $10K per cohort.
Mistakes to avoid
Going too broad
Narrow wins.
Selling information instead of transformation
Sell the outcome.
Building product before audience
Build audience first, even 500 people.
Pricing too low
$200–$1,000 programs convert better than $10.
Your 90-day plan
Weeks 1–2
Pick your specific thing. One sentence. One niche.
Weeks 3–4
Post 3–5x a week. Just teach.
Weeks 5–8
Talk to 30 people in your niche. Listen.
Weeks 9–12
Design ONE offer. Aim for 3–10 sales at $200–$1,200.
Six months in
$2,000–$5,000 a month.
One year in
$5,000–$25,000+ a month.
Your personalized starter guide
Now that you know your type, here's exactly what to do with it.
You just found out something most people never figure out. You know your type. You know what fits you.
But knowing isn't the same as doing. The next step is actually building something — and that's where most people get stuck. Not because they don't have the type. Because they don't have a plan.
That's what this guide is for. It's a 30+ page personalized starter guide built specifically for your type. No fluff, no theory. Just the exact week-by-week steps to get from where you are now to your first paying customer.
What's inside
- ✓The exact niche to start in — how to narrow your topic until it actually sells
- ✓Your 30-day path to your first 100 right-fit followers — what to post, where, and how to talk to them
- ✓The right mindset — how to think about this so you actually finish, not quit at week three
- ✓Your daily structure — the exact routine that turns a few hours a week into real progress
- ✓Real case studies — three people just like you who took this exact path and made it work
Founding price for the first 100 buyers
100 of 100 founding-price spots left
Get my Specialist starter guide — $49
Delivered instantly to your email after purchase. No subscriptions, no upsells, no recurring charges.
30-day money-back guarantee
If the guide doesn't give you a real path forward, you get your money back. No questions, no friction.
Quick questions you might be asking yourself:
$49 for a PDF? Is it actually worth it?
A bad PDF costs $9. A good one saves you 6 months of trial and error. We made the kind we wish we'd had when we were starting. If it doesn't, you get your money back.
How is this different from free YouTube content?
YouTube tells you what other people did. This guide tells you what to do — based on your specific type, in the right order, with no guesswork.
What if I take it and never use it?
That's the real risk, and we won't pretend it isn't. The guide is built for action — 30-day plan, weekly checkpoints, specific tasks. Use it, and the $49 pays back fast.
Ready to actually start?
Get my Specialist starter guide — $49